07.10.02
Innovative online extensions to key programmes sold by BBC Worldwide |
(London, UK, October 2002) - "Ace Lightning", "Spooks", "Human Instinct" and more; co-branded web sites, localised for international broadcasters, support key TV properties from the BBC.
BBC Worldwide is showcasing innovative web sites developed to support landmark factual, children's and drama programming on offer from the BBC at this year's MIPCOM television programme market (Cannes, October 7-11).
The web sites have been specifically developed to provide broadcaster partners with an online extension to popular TV brands. By offering a programme support web site, BBC Worldwide aims to help overseas broadcasters emulate the online success the corporation has experienced in the UK through www.bbc.co.uk.
All of the programme-related web sites are designed with the demographic of the television audience in mind, and are easily localised to the local territory, ready to integrate into a broadcaster's own web site to promote and support the TV transmission.
The range of sites built to support BBC programming includes the landmark factual series "Life of Mammals", "Walking with Cavemen" and "Human Instinct", dramas such as "Spooks" and children's properties such as "Ace Lightning" and the new pre-school series "Fimbles".
This year's portfolio of branded sites follows successes over the past twelve months with web sites supporting acclaimed factual series "The Blue Planet", "Walking with Dinosaurs" and "Walking with Beasts".
Andrew Mark Sewell, Creative Director of BBC Worldwide's Global Internet Business, said: "These programme support web sites not only help to raise a partner broadcaster's interactive capability and profile with its audience - generating greater loyalty and increased familiarity with the relevant brand - they also help to create a strong interactive community which a broadcaster can develop across evolving new media platforms."
"In addition, the sites are designed to offer the chance for broadcasters to further amortise their output, either through site sponsorship or online advertising, as well as market related product or trail other relevant programming in a branded environment. We are already seeing examples where this kind of new media extension has become an integral part of the programme-making process, and I fully expect to see, and be involved in, more and more of it over the coming year."
|
|
